History and Values
Probios, the Italian leader in the distribution of vegetarian organic foods, has been promoting the cultivation of raw materials with respect for humans and nature for over 35 years and for many years has also been creating and marketing product lines suitable for people who need to follow special diets.
The name of the company, which comes from the Greek PRO (in favour of) and BIOS (life) – in favour of life – encompasses the principles and values that have guided the people who have been working right from the start and continue to inspire its ongoing development.
Since 1978, the year when it was founded, Probios has been offering a wide choice of organic foods, with respect for health and the environment.
At the start of 1990, Fernando Favilli and Rossella Bartolozzi took over the management of Probios, who, united by their passion for natural products, made a commitment to making organic food not just a fashion or elite style of eating, but a real way of life for everyone. Thanks to their determination and enthusiastic, well-qualified employees, their dream came true: Probios is now the leader in the organic food market.
Probios was founded with the conviction that selling organic products is not only a reason for doing business, but also promotes behaviour that contributes to improving our world. In fact, buying this type of products means choosing companies that demand careful selection of the growing methods of the raw materials and do not accept the use of weedkillers, parasiticides, chemical and synthesised fertilizers and genetically modified organisms that pollute our earth, water and air.
Improve the life quality of the human beings and the planet, spreading the culture of an organic vegetarian diet to create wellness, with tasty and quality products”
Probios, with its 40 years experience, offers an exclusive range of products, combining the research and selection of organic raw materials to the attention on creating balanced recipes, to offer its consumers healthy yet tasty products.
Probios, which is based in Florence, has a presence in 43 countries throughout the world. In Germany, the country which is the unrivalled top of the organic market, Probios has its own subsidiary (Probios Deutschland).
90% of the approximately 900 products sold are Probios branded and 85% of the suppliers are Italian. 70% of the raw materials used for making the products are grown in Italy.
The Group sells over 420 gluten-free products and about 140 milk-free products. Many products are spelt based, with Khorasan KAMUT® wheat or made with alternative cereals.
Through the Biostock brand, born in 2003, Probios also offers the widest range on the market of bulk ingredients in large format, selected and certified, such as cereals and spices, pulses and seeds, flours and starches, oils, condiments and gastronomy products, thus addressing manufacturers, laboratories and the Ho.Re.Ca channel. Biostock provides the highest amount of gluten-free raw materials, some of which are included in the Italian Coeliac Association handbook