Probios Group opens 2026 at Marca by BolognaFiere, the leading event for private label, taking place on January 14–15, 2026 in Bologna. At Hall 25 – Stand B83, the Group will present a comprehensive offering that brings together established bestsellers and new, innovative solutions for the large-scale retail (GDO) and private label channel.
The stand will feature the Probios and ViviBio brands, alongside the Group’s strategic business units: BMS Organic, specialized in organic raw materials with a controlled supply chain; Il Nutrimento, a benchmark for organic vegetable-based sauces, dressings and pestos; and Vegeatal, a pioneer in plant-based, organic and gluten-free food.
The exhibition offering ranges from free-from and gluten-free products to no added sugar and keto-friendly options, with an assortment designed to meet the needs of consumers who are increasingly attentive to wellbeing, taste and sustainability. Alongside Probios, ViviBio interprets organic food as an accessible everyday choice, with a complete range dedicated to families and new generations.
Particular focus is placed on plant-based innovation, thanks to Il Nutrimento and Vegeatal, which play a strategic role in the Group’s vision for the future of food by enhancing organoleptic quality, research and Made in Italy excellence.
Probios Group will also be a key player at the Marca Awards 2026, with three products shortlisted: Probios No Added Sugar Pancakes, Probios Keto Bagel, and ViviBio Crunchy Mixed Berries. BMS Organic will also compete in the Copackers Awards, a recognition dedicated to excellence in third-party manufacturing for large-scale retail.
A key event to discover how Probios Group continues to innovate healthy and free-from nutrition, confirming its role as a reference partner for private label in Italy and across Europe.
