The Made in Italy is at the eyes of consumers synonymous with quality food: 71% of Italians in fact choose local products.
To reveal the data is the Global Brand-Origin Survey conducted by Nielsen on a sample of more than 30,000 individuals in 61 countries including Italy.
Why do Italians prefer the peninsula products? Investigating the "experience" of the comsumers, Nielsen claims that their feeling towards the home products is reliability (46% Italian and 44% for the EU average), the proximity to the consumer (50% versus 47%) and the intention of supporting the local economy (61% of the sample, compared to 60% of the EU average).
Supporting the trend, we have the recent black list of foods prepared by Coldiretti: the so-called "Black List" of foods from the East and Africa, which are health at risk. Frm Chinese broccoli to the Indian basil, through the citrus arriving from Egypt and the parsley of Vietnam, there is a long list of contaminated food that has been drawn up on the basis of analyzes conducted by the European Food Safety Authority (EFSA ) of Parma.
Italian agriculture, however, is the most green of Europe, with 281 products with a designation of origin (PDO / PGI), a ban on the use of GMOs and the largest number of organic farms. But it is also the top of the food security in the world with the least number of food product with irregular chemical residues.
That's why Probios continues to make use of Italian raw materials and processors, to obtain and provide the best products, in the respect of human health and the environment.
Last news 100% Made in Italy is the Italian gluten-free quinoa. Available from May 2016, this pseudo-cereal from Andean origin comes from Italian cultivation and is the result of a project in collaboration with the School of Agriculture at the University of Florence. This cereals of Probios, even without gluten are a valuable basis for the preparation of many recipes: sauteed with vegetables, for casseroles or soups and many other creative preparations.